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Thorntons
Thorntons digital signage
The objective
Improve engagement for existing window communications with the aim to drive footfall into store and increase overall sales.
The solution
In 5 stores, a series of 40” LCD portrait screens were placed in windows while freestanding screens were positioned at front of store. Content strategy displayed a range of promotional, brand and spend mechanics.
Epos data was evaluated and measured against 30 control stores while customers were interviewed to assess behavioural change.
The results
Significant increase in number of shoppers noticing digital screens in comparison to static POS. Trial stores achieved an average total store turnover increase of +4% above the control group and +2.9% increase in transactions.
Qualitative research demonstrated that the screens enticed 2% more customers to enter the store than a static window display.
The St Ives team have demonstrated their expertise in digital solutions, helping to get to a technical solution that works for our stores.
We now have a really good understanding of what content works for us.
Craig Brackner,
Consumer Environment Manager
Thorntons
