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Our clients
Sainsbury's Finance
The financial services arm of the retail giant Sainsbury’s was formed in 1997, was the first supermarket bank in the UK and is a joint venture between Sainsbury’s and Lloyds Banking Group. Sainsbury’s Bank provides a range of financial products including insurance, credit cards, savings and loans. Sainsbury's Bank products are linked to the Nectar reward scheme.
What we provide:
Insight
- Occam have carried out a number of projects over the years for Sainsbury’s Bank, ranging from customer segmentation, through profiling and targeting to prediction modelling and database development
Campaign execution
- SP provide instore material for sales promotion and at till display
- St Ives Direct manage customer and prospect direct mail campaigns
- Response One execute email campaigns to engage customers and prospects
Measurement and evaluation
- Occam have developed a post campaign analysis tool (PCA) for Sainsbury’s Bank which delivers campaign reports via excel to each person in marketing on a regular and ad hoc basis. The reports are multi-level and include control cell and uplift monitoring
Change management
- Forward Thinking provide a wide variety of consultancy services including leaflet allocations, competitor reviews and effectiveness reviews for campaigns
- Connected Thinking deliver dna to monitor campaigns activity, manage assets and track jobs
Case study
