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Pragma is a leading consultancy specialising in consumer and retail markets, across a diverse range of sectors.
We are a tightly-knit team of professionals, all with detailed expertise and technical know-how. We work with clients to identify and create value at all stages of the business cycle.
Our expertise covers: retail strategy and operations, investor services, airports, travel & commercial spaces, and implementation services.
Unrivalled knowledge & solutions
Established over 20 years ago, it’s our unique combination of research, analysis, retail operations and implementation skills that sets Pragma apart. We have worked in over 30 countries and can apply our skills in any market or sector.
As UK members of the Ebeltoft Group of international retail experts in 18 countries, we have unparalleled access to local retail knowledge and consumer insight worldwide.
Our key strength lies in understanding how customers behave and what motivates them to buy. We’re renowned for turning insights into rapidly improved business models and creating a tangible, measurable difference in sales uplift and profit growth.
Our key skills
• Trading and performance analysis
• Business plan evaluations and support
• Customer and market insight
• Brand analysis
• Market and positioning evaluation
• Competitor analysis
• Marketing strategy
• Product and merchandise mix evaluation and planning
• Store portfolio evaluation
• Buying and merchandising
• Branch operations
• Store roll-out
• Airport retail consulting
• Original customer research (qualitative and quantitative)