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Research
With two market leading research businesses in our group, it is no surprise that we can deliver leading edge research on today’s hot topics.
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Consumer decision making influences
We have commissioned some independent research into the key influences on consumer decision making - in-store, on-line and socially. This includes a deep-dive into the Financial Services market.
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Charity Committed Giver research
The moment of truth for many charities is when they can convince an individual to move from being an ad hoc giver to a long term committed supporter. This research looks at the motivations as to why someone will, or will not commit.
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DMA research: Putting a price on Direct Marketing
Research published by the Direct Marketing Association (DMA) has revealed a projected growth of 7% in the direct marketing industry in 2012 just days after the Government announced the UK economy had shrunk by 0.7% in the second quarter of the year.
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Sustainability is a multi-faceted concept
Emma Davis says you must take sustainability seriously or don’t bother, as there’s no halfway house.
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You can bank on us
Mark Yeomans and Diana Pinto discuss Incite’s recent research on trust in financial services.
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DMA Data Privacy research: What the consumer really thinks
The Direct Marketing Association commissioned a study titled Data privacy: What the consumer really things, from the Future Foundation, an international consumer insight and trends consultancy in early 2012.
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Automotive 2020: transforming retail through individuals, influencers and information
This recent IBM study shows how the automotive market is rapidly changing and how manufacturers need to change their existing models to engage an increasingly diverse audience.
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IBM CMO Study
The expectations of customers are soaring. And they can make or break brands overnight. Learn from 1,700 CMOs what you need to know to thrive in this era of continuous change.