Get back to First Principles
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At St Ives we have a fundamental belief that the marketing environment will change, that media channels will evolved and change and the way consumers interact will change BUT that the basic principles of great marketing will never change.
That’s why we believe in First Principles. We have developed, and will continue to deliver, a set of papers and comment pieces around one basic topic - delivering great marketing from First Principles.
The Thinking Car: Telematics and Big Data in Automotive – What Benefit for Marketers?
The cars we drive are becoming more intelligent.
Connected Retail - The future of the high street
Role of digital and mobile in promotional marketing
In-store promotion has gone mad.
The role of multimedia in a digital world
Living in the digital age, as we are today, with a constantly increasing number and range of media, and with added complexity and sophistication, the term multimedia actually starts to sound outmoded.
Age of the consumer
This second decade of the 21st century is already characterised by a disruptive shift in power from marketers to consumers. It’s the glorious ‘age of the consumer’.
The power of personalisation
Personalisation in marketing has many facets – from just getting the right name and address on a letter, to online recognition and delivery of bespoke content.
Are we really living in a real-time marketing world, or is the zealous pursuit of real-time actually a distraction from greater challenges?
More than just a number
Banks have privileged access to the financial activities and needs of their customers. It’s crucial that a customer can trust the bank with this information.
Is direct mail relevant?
Let’s get the elephant in the room out in the open. You might think St Ives has an axe to grind or a hidden agenda when debating the role of direct mail in a digital world.
E-commerce and the high street
There isn’t a shopper out there who hasn’t seen the impact of the two great warmongers on our high street: recession and the internet.