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Digital amnesia
Are you suffering from Digital Amnesia?
As consumers, we’ve all felt frustrated or let down by brands, which at one time or another, fail to keep track of who we are. We may have been asked for the same details on more than one occasion or offered a product or service that we have already purchased, or worse still, offered the very same product or service at a discount that did not apply to us.
This occurs because brands sometimes suffer ‘digital amnesia’, a status quo that can have a negative impact on the perception of brands and result in lower sales revenue.
It is no good engaging the customer one minute, and forgetting them the next.
The following scenarios are symptomatic of businesses experiencing digital amnesia:
- You’re not sure what campaigns are running in other parts of your marketing department
- You don’t have visibility of all customers across the organisation
- You aren’t able to engage with customers in real (or near real) time
Hear from experts on video as they discuss this topic and how, through data, a joined up approach in the future is a way to stop your brand suffering from digital amnesia.
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