Get back to First Principles
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At St Ives we have a fundamental belief that the marketing environment will change, that media channels will evolved and change and the way consumers interact will change BUT that the basic principles of great marketing will never change.
That’s why we believe in First Principles. We have developed, and will continue to deliver, a set of papers and comment pieces around one basic topic - delivering great marketing from First Principles.
Media planning in the charity sector
Thirty years ago, planning was pretty straightforward; a fixed budget to be split across a small number of campaigns with a mixture of two or three media.
Your brand in their hands
As individuals we take for granted that our favourite products will be located exactly where we want them to be when we are shopping, and we are disappointed, even stressed, when they are not.
The evolution of market research
Is market research an art or a science?
Save money on print and grow customer relationships
Taking print efficiency to the next level will pay dividends, not just in terms of reduced costs but also in streamlined processes and improved customer satisfaction.
Turning browsers into buyers
High street retailers are facing testing times. The market was already being challenged by a shift in consumer purchasing behaviour brought on by technology shifts before the worldwide recession brought further turbulence. With fewer jobs available and lo
Can a single piece of technology answer all your developing system needs?
This article considers the question: When it comes to buying a new technology solution for your business, who has the right answer?
Shopper Motivations and The New Rules of Point of Sale Engagement
Brands and retailers spend more than £1.2bn* on point-of-sale (POS) communications and a further £14bn on price promotions in the UK alone.
Email Engagement Marketing
Email marketing is hardly new - over the last 10 years or more it has become one of, if not the most prevalent customer communication channel.
Evolution of the Marketing Database
Over the last few years there have been a number of developments in the world of computing; power has increased, prices of hardware have reduced; cloud based processing has provided opportunities for flexible pricing and usage models.
M-Shopping: Final nail or final hope for the high street?
Mobile will have a profoundly disruptive effect on the retail landscape. The goal of this White Paper is simply to provide retailers with the key insights and tools they’ll need to capitalise fully on Mobile’s extraordinary potential.