Occam Announce Partnership to Meet Demand for End-to-end Marketing Solutions

Date Added: Tue 5 October 2010

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Occam, St Ives' data marketing business announces a partnership agreement with Portrait Software, a leading provider of customer interaction optimisation software. The partnership will enable large B2C organisations to take advantage of Portrait’s insight driven applications within Occam’s tailored marketing management environment.

Occam provides marketing management software and direct marketing solutions for some of the UK’s largest organizations. Under the terms of the partnership, Occam will use Portrait’s complementary suite of software solutions, which combine customer insight with multi-channel customer interaction, to enhance their marketing platform. The collective offering will ensure that there is a solution to cater for the ever growing demands of the market place. Occam will initially install and integrate Portrait Interaction Optimizer and Portrait Uplift Optimizer into its solutions offering.

“We are delighted to be able to announce this partnership with Occam” says Luke McKeever, CEO of Portrait Software. “Both organizations understand that customer data is the cornerstone of customer intelligence and by integrating Portrait’s solutions, Occam will be able to ensure that its blue chip B2C clients are able to optimize customer interactions and drive efficiencies through the adoption of state-of-the-art analytics.”

Occam has continually developed its data management expertise and portfolio to allow organizations to gain significant business benefit and realize profitable customer management with repeatable, industry specific and cost-competitive solutions. Large B2C organizations, which have a desire to run customer-centric programs but are constrained by resources, will now be able to take advantage of Portrait’s sophisticated applications through Occam’s tailored solutions.

Scott Logie, Occam’s Strategy Director, comments: “We are extremely pleased to be partnering with Portrait Software. Our business specializes in providing the very best data-centred direct marketing and data management solutions, backed by high-level consultancy, tactical planning and analysis. We believe that Portrait’s capabilities will allow us to offer a unique service to marketers to enable them to make all of their customer interactions highly relevant and personalized. Portrait Interaction Optimizer encapsulates the market need for real-time inbound technology and will close the loop in the campaign lifecycle”.