St Ives appoints new PR Company

Date Added: Mon 13 December 2010

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The St Ives Group has appointed PR consultancy, Believe Eve to handle its communication with immediate effect, following a rigorous review of its marketing objectives.

To deliver St Ives’ vision for the future, a fresh, new approach to communication is required, which will aim to challenge perceptions of the Company. Believe Eve will work closely with the Company’s 12 divisions to publicise the innovative, high quality services available, but the team will also be responsible for strengthening awareness of the Group’s ability to provide multi-channel, intelligent marketing services to its clients, as well as print.

Constantly striving for excellence, St Ives has strengthened its offer by developing a range of forward thinking marketing services to complement its print. “There is not one company out there that is not looking for value for money right now” said Rob Kelly, Marketing Director at St Ives Group.”We are committed to providing our clients with smart strategies and market intelligence that will enable them to get the very best from the services we provide.”

Renowned for providing print services to a whole host of blue chip clients and household brands, St Ives is a highly experienced market leader. Its commitment to investing in technology and training enables the very best results, which are relied upon by an enviable client list including Marks & Spencer, Royal Mail and Sainsbury’s.

St Ives has recognised the need for new thinking and has embraced cutting edge technology and software to bolster its print heritage. An example of this in action is the recent acquisition of Occam. Occam is a leading database marketing services business, which will bolster the Company’s knowledge and capabilities in business information management software. This enables St Ives Direct, the Company’s well established direct mail division, to offer its clients a full strategic service along with the very latest in print technology.

In addition, two new divisions dedicated to providing clients with added value have been growing in importance: Forward Thinking and Connected Thinking. These services were added to the St Ives Group armoury to encourage maximum return on investment for clients. “It is vital that we have a full understanding of the industries that our clients are operating in, if we are to offer strategic consultancy, and our Forward Thinking team ensure that this is the case through market research and consumer insight and analysis.” continued Rob Kelly.

The Connected Thinking division provides clients with intelligent IT services to get the very most out of the services provided, and is especially useful for project management. Rob Kelly added, “We pride ourselves on surpassing our clients’ expectations and continually want to demonstrate that we can offer them much more than print alone”

The Believe Eve team led by Managing Director, Larissa Trew and Account Director, Emma Faust will report to Rob Kelly, Marketing Director at St Ives Group.