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Time Out extends relationship with St Ives plc
Date Added: Mon 8 February 2010
St Ives have been printing the weekly listings magazine for a few years but as part of a brand revamp being carried out by Time Out, St Ives have negotiated to provide Time Out with enhanced services that add value to the current print production and will provide marketing services support as follows:
Producing ‘In House Guides’ which are supplementary products including titles such as the restaurant and hotel guides, the ‘Brand Solutions’ which is the promotional material to be produced by St Ives Direct by both web and sheet-fed print methods, all the marketing materials including, direct mail, posters and other ad hoc print will be supplied from St Ives facilities around the group and the businesses suite of online tools called DNA will be implemented to control, monitor and report on the account activity and add further value to the relationship.
Additionally new offerings from St Ives will be supporting the Time Out marketing effort by managing subscription processes, marketing databases, providing e-mail campaigns and other related data delivery services.
This support will be delivered through a new account and marketing services support team dedicated to Time Out.
To illustrate the range of our services, of necessity, we have reproduced customers' registered and unregistered trade marks and representations of their brands. The rights that our customers have in their respective trade marks and brands are fully acknowledged.