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Engineering long-term customer relationships
The days of making a great car, piling huge amounts of money into TV advertising, and letting the dealer do the rest have gone.
Sophisticated consumers are changing the marketplace as demographics, information and channel access demand more from automakers. Every consumer is an individual and wants to be treated as such.
Information about your vehicles - both positive and negative - is freely available for anyone to see, and it is the same for your competitors. The customer is often already well-informed before they step into the dealership; ready to buy but fully informed about your vehicles and any existing competitive offers.
At the same time, brand loyalty is being eroded. The time when someone would buy one brand of car and stick with it for life are disappearing. In particular, younger customers will switch brand of cars often without a thought.
As such, you need to get to know your customers early, understand what they want from you and use all available touch points to engage them - online, socially, mobile or physical.
We work with major motor manufacturer brands such as Jaguar Land Rover, Audi, Kia, Honda and Fiat to enable them to get a full 360 degree view of their customers; from browsers and enquirers through to customers and after-sales.
Read our case studies and watch our video to see what we think is happening in the sector.