Using insight to help you engage with the right supporters
As a charity, you need to justify every pound spent. Budgets are tight and resources are under pressure. Recruiting supporters and building long term relationships is more and more challenging.
At the heart of fundraising is creating opportunities for supporters to donate money to your organisation. Developing committed supporter relationships is vital, as is creating other ad hoc ways to give that suit the individual - whether cash gifts, taking part in events, leaving a legacy, selling raffle tickets, or giving through pay-roll.
We can help you analyse the behaviour or your supporters. Through looking at the key decision moments in the lifetime of their relationship with you, we can begin to influence the outcome in your favour. For example:
- At supporter acquisition, we have tools that range from 'Reciprocate', the industry leading charity data pool, through acquisition planning based on long term supporter value, to media buying and campaign execution.
- At the key upgrade moment of moving a supporter from ad hoc to committed giver we can help with the planning and execution of the key messaging - through direct mail, email or telephone. We are so interested in this area that we have carried out some research to see what the key drivers are - have a look here.
- In building long term supporter relationships we help by providing deep customer insights through research, data management and analysis. We provide multi-channel campaign execution, and tools to give you access to your supporters, and measure the success of campaigns. Plus we have all of your print needs covered!
- When it comes to regeneration of lapsed supporters we can help you decide on investment and where to spend your hard earned fundraising budget
We focus our charity relationships through Response One, the UK’s leading data management and media planning agency in the charity sector. Printed direct mail still accounts for 70% of charity marketing spend and we deliver our printed direct mail through St Ives Direct.