Creating engaging experiences on and offline
Unlike many other sectors, the changes in the travel and leisure sector are not primarily recession-driven. Indeed, many areas have thrived such as online gaming and home entertainment. The main changes are as a result of the internet and the advance of digital and mobile communications.
The internet has revolutionised the way people access and purchase everything from flights, hotels, and books, to games, bingo and music. The addition of mobile and social media will just accelerate this change and ensure that the sector will continue to innovate.
We believe the big challenge for the sector is joining up the online and offline experience and creating consistency of execution.
We have worked with a huge number of travel and leisure clients who have all benefited from our experience and capabilities in the following areas to ensure ongoing success:
- Data management and analysis
- Market insight and customer segmentation
- Strategy development
- Execution across physical, digital and social media
- Measurement of results