Know your customer
Data Marketing covers a wide range of disciplines, and St Ives can help you to:
- Get your data into a usable and easy to access state
- Add value through analysis and segmentation
- Provide media planning and customer contact strategies
- Measure and evaluate the success of your campaigns
St Ives owns two of the leading data marketing businesses in the UK.
Response One provides integrated marketing services, including strategic data acquisition and planning, insight driven customer management, online search, and strategic direct/digital campaign expertise.
Occam delivers full data management capabilities including campaign management, customer insight and database marketing.
Between these two businesses, your data marketing needs are comprehensively covered, which means you can know your customer and ensure all your communications are insight-led.