Somewhere around Christmas 2011, smartphone penetration in the UK passed the 50% mark.
Owning a smartphone empowers people to do things they’ve never done before. Or at least allows them to do things in new ways. The shock waves from these behavioural shifts are only just beginning to be felt across the marketing landscape.
This is partly about apps (Apple’s 25 billion downloads and counting is hardly to be sniffed at). But at a deeper level, it’s about how having the internet at your fingertips 24/7 removes the friction of time and place.
This fundamental change is resonating across the marketing mix: from search to purchase, from data acquisition to CRM, from location-based services to social.
The brand (and organisational) challenge is how best to capitalise on mobile’s disruptive potential and harness its unique strengths in ways that will build stronger and longer connections with your audiences.
Sponge is a knowledge-based agency that exists to help brands and businesses maximise return on investment via the mobile channel.
Our focus has been exclusively on mobile since we were founded in 2002. As a consequence, we think we have as much insight into the mindset of the mobile consumer as any agency in the UK, probably more.
Our mantra is “psychology not technology”. We believe that strategic insight and relevant creativity are the keys to unlocking the channel’s potential; technology is simply a means to an end.
Sponge’s services cover the six core mobile disciplines: consultancy, optimised sites, native apps, promotions, CRM and local/social.
Our key clients include: adidas, AutoTrader, Bacardi, Barclays, Coca-Cola, Dyson, Evans Cycles, Estee Lauder, Investec and McDonald’s.