Strategy in action - acquisition

An important strength going forward will be our ability to acquire further complementary Marketing Services businesses which operate in the growth areas we have identified and can add value to our existing portfolio.

Given the recent challenges across the Group, we are currently prioritising organic over acquisitive growth, including leveraging the investments we have made in existing propositions and in new offices.

In the longer-term, the acquisition of further complementary marketing services businesses that add value to our existing portfolio and operate in our chosen growth areas of Digital, Data and Insight services will continue to be an important element of the growth strategy of our core Strategic Marketing segment.

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