Strategy in action - internationalisation

International operations have made a growing contribution to Group revenues during the past twelve months – over 30% of our Strategic Marketing revenue now comes from clients based outside the UK.

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Many of our businesses now deliver international solutions for clients. Most notably, 39% of our Strategic Marketing revenue now comes from clients based outside the UK (2016 – 37%), with nine businesses within this segment currently servicing clients on an international basis. Our strategy for developing our overseas footprint remains client-driven with new office openings only taking place in territories where we can identify lucrative client-led opportunities.

We will continue to be disciplined in our implementation of this strategy, targeting opportunities in large markets or in those with the potential for significant and sustainable growth, where offices are capable of generating appropriate returns within a reasonable period of time. 

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