News - Amaze transform digital services for Childline

News - Amaze transform digital services for Childline

10th Aug 2016

Amaze has transformed the digital services of Childline

The brand new platform includes both self and counsellor-led therapeutic services and aims to safeguard more children and young people online.

Amaze has transformed the digital services of Childline, the private and confidential 24-hour counselling service for children and young people, provided by the NSPCC. With Childline celebrating its 30th birthday this year, Amaze and the NSPCC have worked to create a new, seamless online experience, across a range of platforms via the transformation of its digital properties, including the integration of its own call centre workflow systems.

At the heart of Childline’s online service provision is a community where children and young people, aged from nine to 19 years old, can anonymously seek the help they need. Childline currently has nearly 750,000 registered users, with more than half of those opting to contact the organisation via its website. As such, Childline’s digital services have become of vital importance, with the counselling service requiring a robust, secure, and fully optimised service in order to safeguard children.

Following a competitive tender, NSPCC selected Amaze and Episerver, a leading certified content partner, to deliver a fully integrated and digitally optimised service for Childline. Faced with a growing online network of service users requiring digital support, plus a network of 1,500 volunteer counsellors in need of a simpler interface, Childline required a bespoke solution, capable of guaranteeing the security and anonymity of users. 


  • We’re delighted to launch Childline’s new, innovative and ambitious website. Childline offers such an important service to children and young people and we’re proud to help provide a digital service that safeguards users, providing essential therapeutic support to those in need.

    Natalie Gross, CEO, Amaze

  • Working with Amaze and young people to design this website was an exceptional experience. We knew that we needed to create something that was technologically robust and able to safely deliver the vital service that so many children and young people need.

    Helena Raven, Associate Director, NSPCC

Read more on Amaze's website

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