Accelero uniquely integrates proven marketing technology from across the industry with Occam's proprietary data platform, creating more relevant, engaging and personalised customer experiences.
The technology also simplifies the process of aggregating customer interactions as well as enabling transformed customer communications through easy to access modelling, personalisation and automated campaigns.
You can read more about the new product on Occam's website.
Accelero is a core part of Occam’s development strategy and has been carefully created before being launched to the wider market. The creation of Accelero is a positive action to deal with the commercial pressures businesses continue to face in delivering results quickly and efficiently. While we continue to develop market-leading enterprise solutions, our investment in this area has been large and will continue to grow. We’ve taken our years of data and marketing technology experience to build something that will enable marketers to deliver results quickly.
Neil Evans, MD, Occam
With Accelero, we have taken our experience in building bespoke, data-driven marketing solutions and created a product that puts data and understanding at the core of its capabilities. We have done this by integrating our single customer view technology with carefully selected software that provides capabilities to understand and interpret customer behaviour, then take action to deliver engaging customer experiences. By pre-integrating these capabilities we are able to reduce deployment time from months to weeks, thereby helping our clients to achieve a return on their investment more rapidly - a key requirement for today’s marketing industry.
Gary Arnold, Head of Marketing Technology, Occam