News - Service Graphics deliver an ‘Altered’ view of icons

News - Service Graphics deliver an ‘Altered’ view of icons

13th Oct, 2014

Service Graphics has collaborated with graphic artist Yoni Alter to display a unique work of art that plays with the perceptions of passers-by.

The 25 metre-long piece is hung at the Boxpark site in the heart of London’s Shoreditch community, displayed in the manner of a ‘magic eye’ puzzle. The banner, stretched above 10 shops in Bethnal Green Road, comprises colourful dots which turns into popular nostalgic figures when viewed from a distance. 

Celebrities such as Mr. T and Michael Jackson were chosen for their iconic and distinctive faces, inspiring Alter to test the minimal amount of dots needed to depict them.

The work has also featured in the October edition of The Drum's Creative Showcase, where you can read more about the work.

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