Amaze works with True Sport Performance brand ASICS to deliver a global eCommerce solution.


  • Develop a global direct-to-consumer sales model by establishing a new eCommerce platform for ASICS, with localised integration hubs, templates and merchandising configurations.
  • Provide brand and customer experience consistency across ASICS’ key regions including the USA, Europe, China, Japan, Australia and South America.
  • Achieve economies of scale in the technology implemented.
  • Lead a consortium of technology partners to deliver ASICS’ solution, and work closely with ASICS’ global headquarters in Japan, and each of the company’s key regions.


A staged global roll-out is under way, which began with the US, followed by Japan, the UK, Australia and more recently further sites across Europe.

Already, the new ASICS platform, built by Amaze, has harmonised ASICS’ digital presence and brought brand consistency to the user experience and product representation.

As the solution rolls out, Amaze is working closely with ASICS to evolve and optimise the platform to respond to new insights and developments and improve conversion rates.

You can find out more about this project here.

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