Incite's approach to qualitative research offers strong, standalone research capable of answering the big questions. The results we are able to deliver are clear and focused, providing meaningful insight able to direct business decision making.
Carlsberg Breweries were looking to develop a successful new European product portfolio and so were seeking an agency to develop ways to gain participant insight beyond the normal research environment and use this to influence the product positioning process effectively and enhance collaboration between the creative team and key stakeholders.
Incite provided Carlsberg Breweries with a clear distillation of all the findings in a singular, purposeful document with a singular concept alongside strategic recommendations on pack design and launch strategy.
Incite's competencies go above and beyond just pure research skills - it starts with deep understanding of business strategy, commercial challenges and consumer insights.
Senior Innovations Manager, Carlsberg Breweries