In March 2014, Guide Dogs appointed the Group to drive insight and optimise new revenue streams from its donor database. Occam and Response One are working in partnership to provide a complete data marketing service to the client.
Having won the five-year contract, Occam is providing management of the Apteco FastStats solution, data enhancement and a stream of insight work which is allowing the charity to identify and target important customers.
Response One is providing cold acquisition planning ensuring maximum efficiency and performance from acquisition campaigns in combination with de-duplication and data cleansing services across both warm and cold data.
We will continue to work with Guide Dogs to help them improve the efficiency of acquisition activity and to introduce more donor-centric retention marketing programmes.