The global financial services company initially became a client of SIMS for marketing communications and print management.
SIMS manages HSBC’s direct mail, generating over 60 million mailing packs for customer acquisition, customer retention and mandatory communications. It has also implemented an asset management system, housing and printing on demand a full range of training materials to centralise learning and development collateral in a cost-efficient solution.
Through the solid relationships that SIMS has cultivated, further services are being procured from other areas of St Ives Group. SP Group produces in-branch marketing communications for 1,400 high-street premises, including flyers and Point-of-Sale. Meanwhile, Service Graphics produced signage and graphics as part of the bank’s sponsorship of the Leeds First Direct Arena. Response One manages customer data for HSBC, as well as a training asset programme which has been rolled out in the UK and is now planned to be implemented globally.
Digital services are also being deployed. Realise is converting traditional printed materials into digital experiences that prompt customer conversations with branch staff. Additionally, Branded3 has overhauled HSBC-owned First Direct’s search marketing.
In total, HSBC currently engages with six St Ives businesses, and is seeing clear benefits from the collaboration of different Group companies offering extensive complementary services.