Innocent Smoothies


When Innocent, the smoothie and fruit juice specialist, needed to recruit a team capable of bringing more of its products to more stores, Tactical Solutions – part of St Ives Group - took up the challenge.

The Challenge

  • Innocent has a unique brand voice. Team members needed to reflect its vision, 
    purpose and values.
  • They should act as an Innocent partner: understanding retailers’ needs, whilst 
    delivering Innocent’s growth strategy.
  • The team needed to be brand ambassadors, promoting and educating retailers, and 
    supporting sales and new product launches. 


Tactical Solutions recruitment, selection and 26-week induction delivered a high-quality team, with personal development plans tailored to ensure team members’ roles were aligned with Innocent’s targets.

The team’s results exceeded Innocent’s expectations, with retail sales value exceeding target by 15%, shelf space by 66% and incremental display space by 32%.

You can find more about this project here.

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