Every patient is different, but promotional campaign managers for healthcare products and services often overlook the critical importance of targeting the individual. Citing the likes of Toptable and Beerintheevening as inspiration, Hive designed an App that holds a wealth of data on specific patient types and uses algorithms to build appropriate and relevant content from all the clinical papers to allow a medical practitioner to personalise the data in the context of their patient population.
For example, if they want to know what a particular drug would mean for an Asian patient, they don’t receive clinical data that is available for Caucasian patients. The data is also delivered in a ‘virtual clinic’ setting to increase resonance and memorability for the user.
After use at two successful conferences attended by more than 5,000 healthcare delegates, the App is due for multi-language roll-out.