It approached Pragma about a market entry strategy for the US and Germany. The consultancy identified roll out opportunities across several channels, conducting a detailed analysis of international market dynamics, customers, competitors and requirements for operational support.
As a result, Pragma devised an optimal channel strategy for the business covering a five-year period.
Based on Pragma’s roll out strategy, Phase Eight has established a successful mix of stores and concessions in Germany, which has served as a template for further international expansion. Today, the business operates more than 130 international Points-of-Sale in more than 15 different markets.
Read more about Pragma's work with Phase Eight and other designer retailers here.