Phase Eight

British women’s designer clothing brand Phase Eight owns stores and concessions throughout the UK and has also expanded internationally.

It approached Pragma about a market entry strategy for the US and Germany. The consultancy identified roll out opportunities across several channels, conducting a detailed analysis of international market dynamics, customers, competitors and requirements for operational support.

As a result, Pragma devised an optimal channel strategy for the business covering a five-year period.
Based on Pragma’s roll out strategy, Phase Eight has established a successful mix of stores and concessions in Germany, which has served as a template for further international expansion. Today, the business operates more than 130 international Points-of-Sale in more than 15 different markets.

Read more about Pragma's work with Phase Eight and other designer retailers here. 

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